Promotional Materials & Tips for Fundraising

If you are wondering how to get started on promoting your Walk team, or how you might best ask friends and family to support your cause, you have come to the right place! Below we have information and fliers you can print out or e-mail, as well as some suggestions on how best to ask people to make a gift to ‘A Walk In The Park’.

Promotional Materials

  • Ask friends, family, neighbors and businesses to share ‘A Walk In The Park’ information. Provide them with copies of the registration brochure. 
  • If you know a newspaper or magazine that you think should promote this wonderful and exciting event, please send this public service announcement to them now! Many publications plan well in advance so send it sooner rather than later!
  • We encourage you to print and distribute this flier. Consider posting at places you frequent, like coffee shops, places of worship, community centers, social groups, the grocery store, at the gym or any other appropriate venue. A PDF version of the flier can be found by clicking here.
  • Once you’ve got your team registered online, make a list of potential supporters to donate to your Walk effort and email or send them a personalized letter asking them to donate to your effort. Let them know you are supporting the walk yourself and that donations of any amount will make a real difference in the lives of children that learn differently because of dyslexia and other language-based learning issues.
  • Do you have a Facebook, MySpace, Twitter page or a personal blog? You can create awareness and spread the word about ‘A Walk In The Park’ within your social network and encourage people to join your team or donate to the event at the same time.
  • Many individuals do not know about dyslexia and many more do not understand what it means to live with it. Share this fact sheet that describes dyslexia. Dyslexia fact sheet

Fundraising Tips

  • Make it a goal everyday to ask one person to make a contribution to your efforts. Don’t be afraid to ask for larger gifts, but just getting five people to donate $25 each will make you realize how quickly it can add up! Dyslexia and other language-based learning issues affect millions of people. Donators will be happy to support such an important and worthy cause, especially if it is one that is meaningful to you.
  • Check with your employer to see if they offer a matching gift program. Your $50 personal donation could turn into $100! Remind your team members and supporters to check with your employers about this, too. At staff meetings, ask if you can have a few minutes on the agenda. Talk about why you are participating in this fundraiser and ask for their support.
  • If a birthday or holiday is coming up, tell your family and friends that instead of gifts, you would like them to join your team and donate to your efforts.
  • Post ‘A Walk In The Park’ event flier on a bulletin board at work, in your local coffee shop or other stores or localities you frequent. We’ve provided all the details they will need to start their own team or join yours!
  • Add a tag line to your e-mail signature including a link to the website: Help me raise money when I participate in ‘A Walk In The Park’! This fundraising event held by Park Academy is an important event that will help fund Park Academy’s scholarship program, helping children without financial resources receive the specialized instruction they so desperately need.